"Dry" a nation raises its glass to the future prosperity
rodriguez Pakistan’s oldest and society against the growing opposition rodriguez alcohol in Pakistan’s Muslim company hopes to begin exporting beer this year IMAGE: .. Khalid Hussain for The Great / Sydney Morning Herald story by Ben Doherty IMG_0533.JPG “/>
Photo: Khalid Hussain
Rawalpindi, Pakistan. A land rodriguez contradictions changing, which is Pakistan, are not unusual or a little more durable than the Murree Brewery
In a more conservative Islamic country where growing and 97 percent rodriguez the population, legally, not can drink, Murree brewery not only survives but thrives. Ironically, the Pakistanis are proud rodriguez its Raj-era beer oddities rodriguez the world famous.
In a building rodriguez the brewery, carefully placed against a wall plastered in white, is about 100 sacks rodriguez barley, each stamped in.” Making rodriguez Western Australia.Advertising: The story continues below
Murree Brewery uses only barley in Australia in all its beers, “and we are lucky to have him,” says CEO Isphanyar Bhandara.” Not endanger the quality rodriguez Australian barley is first class. “ This is the oldest industrial company in Pakistan and remains a major public companies in the subcontinent. Murree brewery was founded in the northern city rodriguez Murree hill station in 1860 02:00 English for Edwards, Dyer and Whymper.
Made to quench the thirst rodriguez the soldiers in his Majesty acantonaments boiling Punjab, the market for beer and found a grateful he won his first prize, a medal rodriguez Excellence Exhibition in Philadelphia in 1876.
The brewery moved to the city rodriguez Rawalpindi in 1910 and the business prospered during the war and independence until 1977, when Zulfikar Ali Bhutto Prime Minister prohibited alcohol in an attempt to the growing Muslim vote conservative judiciary rodriguez Pakistan.
Two years later, a court ruled that the law violated the rights rodriguez Mr. Bhutto, minorities (Bhandara family, owners rodriguez six Murree decades, Parsis are) and the production line noise in my life.
This year, after decades rodriguez struggle against a hostile government brewer to promote their products internationally, Murree has won a license export.
However, the beer was sent to the international market for beer with a serious disadvantage: their license insists that exports to non-Muslims only Iran and Afghanistan, have been regarded as the markets able, but with the outside., Murree expects to find a foothold in India and China.
“China has its own products, which are less than ours,” says Bhandara.” And with India There are plenty rodriguez caveats between our two countries, the situation is difficult to trade.”
Today, foreigners technically only with a permit, those with a certificate Medical drinking for health reasons and non-Muslim population rodriguez Pakistan (about 3 percent rodriguez this country rodriguez 190 million euros) were allowed to drink alcohol. It is a sensitive issue in a country that is growing more and more pious.
In the rural villages, liquor desi home made from the bark rodriguez trees and sugar cane are very popular, despite the consequent risks rodriguez blindness and death.
Hidden behind the stronghold rodriguez the army chief rodriguez Pakistan, Murree Brewery parts seem to be transported to Edwardian. red brick buildings are marked with hand-painted signs, and are still huge furnaces that burn wood (mainly due the shortage rodriguez gas and electricity).
Inside is a mix rodriguez old and new stainless steel tanks imported from Germany to sit next to transporters old sounding. Much rodriguez the plant is dark inside. The beer had a sweet smell and hot.
boasts rodriguez Murree being a family. Many employees are third and fourth generation, and live on the site.
Most are Muslim and have never tried a sip rodriguez beer that beer.
Murree also makes gin, vodka and a winner rodriguez 21 year old malt whiskey. Its total production has tripled since 1995.
In the days rodriguez empire, Murree Beer is advertised with slogans happy” Have a Murree with your curry” and” Eat, drink and Murree.”
Today , there is no plan to revive the jingles, but rather the hope rodriguez Pakistan that the beer could have a role in reshaping the image rodriguez the nation.
“Murree Brewery is a desire to show the community internationally that Pakistan should not be called a country that exports terrorism, “says Bhandara,” this may be a country that exports the beer. “
Khudayar with Khan
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